Promoting Paper and Mail
FEPE seeks opportunities to promote paper based communication. In May 2019 we took part in the Print and Digital Convention at Messe Düsseldorf. Together with the International Post Corporation and the German envelope manufacturers federation we organised a two-day workshop and direct mail exhibition. The congress and exhibition were attended by 1,300 visitors and 94 exhibitors, a significant increase on 2018.
11 speakers highlighted the value of printed direct mail in the marketing mix. 50 different mail pieces were exhibited demonstrating the variety and creative possibilities of printed and shaped envelopes.
FEPE is also an active member of the Two Sides organisation. Its aim is to promote the responsible production and use of print and paper and to dispel common environmental misconceptions by providing users with verifiable information on why Print Media is an attractive, practical and sustainable method of communication.
Furthermore, FEPE is an active member of the Print Media Group (PMG). It comprises a cluster of industries forming the print media value chain – papermaking, paper converting, printing, publishing and marketing. It is a platform for print value chain members to meet and discuss relevant issues and agree common communications activities. For more information and statistics about the use of paper, you can download our Paper...What would we do without it? leaflet.
The group published a joint brochure titled Print Media in Times of Change (printed copy available from the FEPE Secretariat).