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European Federation of Envelope Manufacturers AISBL
   
   

Direct Mail

FEPE promotes printed direct mail, especially as targeted digital marketing comes under ever greater scrutiny in terms of its effectiveness.  The benefits of direct mail are:

  • Highly effective and visible in a cluttered digital world
  • New technologies have increased the appeal of direct mail  (online media are 60% more effective when combined with physical mail)
  • 44% purchased an item online after having received a direct mail from their e-retailer
  • Including a direct mail element in a multi-media campaign increases ROI by 12%.

Read more about the benefits of direct mail.

 
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