FEPE promotes printed direct mail, especially as targeted digital marketing comes under ever greater scrutiny in terms of its effectiveness. The benefits of direct mail are:
- Highly effective and visible in a cluttered digital world
- New technologies have increased the appeal of direct mail (online media are 60% more effective when combined with physical mail)
- 44% purchased an item online after having received a direct mail from their e-retailer
- Including a direct mail element in a multi-media campaign increases ROI by 12%.
Read more about the benefits of direct mail.